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Thursday, February 01, 2007

"What makes Himalayan Goji Juice so special?"

"What makes it so special?" I think that's a fair question. People are stunned when they hear that we have more than doubled in size for three consecutive years. That's pretty much unheard of for any company in any industry. So they wonder how this could be. How could a company grow so rapidly?

I believe the answer is very obvious... results! People all over the world are getting phenomenal results with Himalayan Goji Juice. Yes, we have incredible history on the goji berry dating back thousands of years where it was considered the preeminent body tonic by both Himalayan and Chinese healers. Yes, the peer-reviewed, scientific evidence on the goji berry is outstanding with 79 studies on pubmed.gov under the Latin name of the goji berry, Lycium barbarum. Even the renowned Memorial Sloan Kettering in New York has a webpage devoted to the goji berry (http://www.mskcc.org/mskcc/html/69287.cfm). Last July, none other than TIME magazine called the "Himalayan Goji Berry the Superfruit of the Year!" And yes, Himalayan Goji Juice tastes great. It easily passes "the kids' test."

While great history, superb science, and delicious taste are all important, all of them combined are not as important as "results." Himalayan Goji Juice gives people the results they are looking for. It seems to help with virtually every aspect of human health. From kids to seniors, weekend warriors to world-class athletes, work-at-home moms to some of the most successful CEOs in the world, our Customers are getting results unlike any other product they have ever tried. That's why our Customers order from us again and again, month after month.
If you've been involved with FreeLife for longer than a week, you probably know exactly what I mean. The results we are hearing about are extraordinary. We hear them on the road when we're traveling. We get emails and phone calls with story after story after story. Reports of people sleeping better, feeling better, performing better, having better concentration and focus, better mobility, feeling happier, and having more energy than they have ever had in their life are routine.

Many of our Customers we have spoken to had spent years looking for a product that delivered life-changing health results. They had spent thousands and thousands of dollars on products that promised much but did not deliver the results they wanted. Then, they found Himalayan Goji Juice and their lives were changed.

Every once in a great while, I visit with a Customer who has a "confession" to make. They started getting great results with Himalayan Goji Juice and then, for one reason or another, they "switched" to another goji juice. More often than not, all the health benefits they were experiencing just disappeared. And then they quickly came back and started drinking our Himalayan Goji Juice and their health results returned. "How could that be?" they ask.

Again, the answer is quite simple. Not all goji products are created equal. Not by a long shot. In fact, we have yet to find another goji product on the market that even remotely compares to Himalayan Goji Juice.

You have to keep in mind that Dr. Mindell and his research team spent a considerable amount of time studying the goji berry and finding out what makes it work. Why was it revered by Himalayan and Chinese healers for thousands of years? What did modern science say?
The science was very clear. While the goji berry had a wide variety of naturally-occurring beneficial nutrients including vitamin c, amino acids, and trace minerals, the entire key to the benefits people received from the goji berry was in its unique polysaccharides, sometimes referred to as Master Molecules. Synergized together, they serve as directors and carriers of the instructions that cells use to communicate with each other. As a result, they are of great importance to the smooth functioning of virtually every cell in the entire body. Additionally, Dr. Mindell found that these goji polysaccharides (sometimes referred to in the scientific literature as LBPs), were unique and not found in any other plant on earth.
As Dr. Mindell looked at the peer-reviewed, scientific literature on the goji berry, it became very clear to him that the key to developing a truly beneficial goji berry juice would be to figure out how to maximize, balance, and standardize the unique polysaccharides. In the same way that human fingerprints can be used to distinguish one person from another, a spectrometer can detect even subtle differences between berries at the molecular level. Using this technique, we identified a "Spectral Signature," or fingerprint, for these polysaccharides. With help from scientists on several different continents and as a result of identifying this Spectral Signature, we were finally able to develop our trade secret, proprietary manufacturing process which allows us to deliver a consistently high level of perfectly balanced and fully active polysaccharides in every bottle.

While we still have numerous other naturally-occurring ingredients from the goji berry in our juice, these other ingredients vary from batch to batch. This is normal for any fruit. Depending on many factors, including weather, growing season, soil content, and geography, naturally-occurring nutrients in any fruit vary from batch to batch. Additionally, while you will find certain ingredients like protein in the goji berry itself, you won't find appreciable levels of protein in Himalayan Goji Juice. As noted in our Seven Step Manufacturing Process on our website, "Berries are juiced to a puree by cold pressing through a micro-fine screen to remove seeds and stems." As with many fruits, these seeds contain most, if not all, of the protein found in goji berries. This is why in some countries where we are required to list the protein content on the label of our Himalayan Goji Juice, we have always listed the amount as zero or non detect. We go to great lengths and expense to remove the seeds and stems to maximize the primary active ingredient, goji's unique polysaccharides.
Himalayan Goji Juice really is a functional beverage. Our entire focus is on maximizing and standardizing the naturally-occurring polysaccharide content of our Himalayan Goji Juice. And that's the reason Customers get better results with Himalayan Goji Juice than any other goji product on the market, dried berry or juice.
So there you have the answers to the two most important questions in FreeLife. First, "What makes Himalayan Goji Juice so special?" The answer: "It gives incredible results." And second, "How is it different from other goji products on the market?" The answer: "High content of the unique, naturally-occurring polysaccharides."

And, you have our guarantee on that with our Spectral Signature—your assurance of potency, purity, and authenticity in every bottle.

1 comment:

Gojiberries said...

Realy this is very informatics about Himilayan Goji Juice.Himalayan Goji Juice as an alternative health juice. Are Goji berries so beneficial to your health.